Our grounded analysis known four chief kinds of meme quiddities you to joined times toward same members of the family: Object, certain character, universal profile, step, and you can phrase. After the distinction between tangible artwork quiddities and you may abstract textual of them (Lewis, 2012 ; Spitzberg, 2014 ), i built a description getting quiddity concreteness. The first a few kinds-stuff (particularly Mentos in the “Diet Mentos”) and you can specific letters (such as for example Bert inside the “Bert try Worst”)-was highly apparent and real. General letters (for instance the some pets in the “LOLcats”) and you can procedures (such as the moving moves into the “This new Evolution out-of Dance”) will always be noticeable, but their manifestation you are going to move from you to definitely eg to a different. Eventually, in place of visible items, phrases is the least tangible or even the extremely conceptual of the many categories. After that division, i mentioned the new portion of instances during the for every family members one to contained has actually of all the kinds. For each and every meme like from inside the children was required to include no less than one kind of quiddity. The quiddity concreteness height try acquired for every meme members of the family situated on the weighted an incredible number of the 5-quiddity organizations: target and you may certain reputation (1), common profile and you can strategies (0), and you may terms (?1).
Quiddity systems
Into the RQ1 i requested what are the prevailing sorts of quiddities you to bind meme household together with her. All of our data revealed that action is among the most frequently used quiddity about test (42.2% away from meme circumstances), accompanied by keywords (38.5%). Specific character (29%) and you may target (23%) was in fact less common, having universal profile (15.7%) trailing trailing. It is vital to note that all of our findings demonstrate that the fresh main quiddity is actually mostly different from the new common properties searching when you look at the new codebook for some meme household. In fact, from inside the ninety% of your meme family, the newest quiddity is actually specific meaning that was not within the common characteristics. Such as, regarding the “Superstar Battles Kid” family unit members, this new work out-of attacking that have laser beam swords is a very certain quiddity, for example couldn’t end up being captured because of the universal options that come with the latest codebook.
In RQ2 we asked which layouts, variations, and you will riche site de rencontre pour chien participation structures are prevalent (and marginal) during the modern-day web sites memes. I learned that preferred society (26.5%), food (19.1%) and the mass media (16.3%) was the most common subject areas; nationality (2.6%), newest events (3.2%), and performs and work (step 3.3%) was basically minimum of preferred information. With regards to gender, men professionals (59.4%) have been portrayed twice more frequently given that women participants (twenty-seven.3%). Teens and young people (38.7%) looked very, while you are older players was basically at least illustrated (5.6%) in terms of generation. Caucasian players (49.5%) was basically the quintessential depicted cultural group, when you find yourself Hispanic otherwise Latino professionals the least (0.2%). Eventually, regarding means, most occasions was indeed photographs (56%) otherwise videos (42.6%) in the place of sheer textual memes (1%). Typically, this type of findings validate some of the observations made in the new qualitative knowledge described above, in which the memetic fields are named reigned over because of the more youthful, white males. In terms of layouts, media-situated playfulness seemingly have started alot more high than simply wedding which have politics. Very based on descriptive statistics about, government is pretty limited regarding the memetic areas. Yet ,, as unfolded lower than, community study will state us a far more advanced facts.
The brand new cohesiveness out-of universal properties from inside the meme family
Because detailed over, one of the aims of this research was to consider the new the total amount regarding cohesiveness regarding meme parents when it comes to the common properties (RQ3). Profile dos reveals the newest system out of memes revealing comparable blogs features. To make new visual analysis clearer, we let you know right here merely five meme parents one to display several or a lot more features. How big the latest node stands for its network education, quite simply, the other meme era it shares blogs services that have. Like, the initial meme out-of “Get off Britney Alone” ‘s the premier node, revealing about a couple of articles characteristics which have 56 (out of 83) almost every other meme days. “Graffiti” and “Birmingham” are each other cases of the latest “Pepper Sprinkle Policeman” meme family members. These represent the littlest nodes on the network, discussing a few articles functions that have two other meme hours. New depth of your wrap stands for just how many common attributes. Such as for instance, this new links between cases of the brand new “Log off Britney Alone” are heavy, and therefore they are nearly the same as both in terms off content. The first meme as well as circumstances show up to nine (out of sixteen) stuff qualities together.